Central: The Original Store takes you back to day one in 1950, harbouring the spirit of the founding era when the world saw peace and prosperity. This is where CENTRAL’s history is freshly told, with foresight into the future.








DECADES OF INSPIRATION
To understand the future, we have to learn from our past. Knowing the 20th century lets us rise to the challenges of the 21st. For CENTRAL, the last century’s post-war era began with many ground-breaking retail innovations; from the first window display to standardised pricing and omnichannel platforms. Bangkok saw its first wave of international books and magazines, driving the force of change in art and architecture, design and fashion — a Bangkok lifestyle transformation witnessed through CENTRAL.
Read MoreNeighbourhood
The Charoen Krung neighbourhood has for more than a century celebrated the diversity of its people and culture. Dubbed the ‘New Road’, Charoen Krung has always been characterised by its cosmopolitanism.
Read MoreShop
Experience retro merchandise with contemporary graphics and practical items for modern usage, punctuated by historical anecdotes of the post-war era throughout.
Read MoreRetail Library
With its history of imported books and magazines that opened the public’s worldview, Central: The Original Store pioneers a new take on books as a centre of knowledge; combining the harmony of the romanticism of print with the advancements of digital literature, as well as a content-led space in a friendly and accessible setup of a library and research facility.
Read MoreExhibition Space
An amazing opportunity awaits all art enthusiasts as they come to explore contemporary art and exhibitions in this beautifully proportioned space.
Read MoreRestaurant
Aksorn evokes delectable nostalgia using volumes of recipes from David Thompson’s own collection of cookbooks published from the 1950s to the 1970s to present to its guests a regularly changing menu for today’s ever-changing tastes.
Read MoreCafé & Music Bar
Discover a celebration of Thailand’s thriving coffee culture at SIWILAI Café during the day & explore SIWILAI SOUND CLUB (S.S-C), a timeless bar that elevates music to its nature and advocates sound to its purest form at night.
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